Large Russian online shop Ozon has announced the re-branding that will be associated with all channels of communication with client: mobile app advertising company, packaging, vehicles, forms, couriers and so on.
The design of the logo and the whole new style developed by the retailer in conjunction with the creative Agency red Keds. To promote the rebranding of Ozon will be using advertising on TV. The first movie, where disclosed many details of the «updates» are already available on YouTube.
According to the representatives of the store, the rebranding is aimed at attracting a young audience. So, the new logo is «muted blue» switched to color digital blue — so it meant in the company. The name also removed the Russian domain .EN and stretched letter «O».
The new logo
The old logo
In the palette of corporate design appeared a crimson color. It is assumed that this combination of bright colors reflects the dynamism, courage of the retailer and the customer. Whether redesigned site Ozon, the company announced.