While in Russia the world football championship, Apple has released three commercials about football in the campaign Shot on iPhone («Shot on iPhone»).
The first story is called «The Heart of Australia» tells about Australian girls aboriginal woman who are looking for new opportunities for itself through football. The second video, «The Wa of Soccer», dedicated Buddhist monks who supported and communicate with the local population with the help of sports. In the final clip shows a match between two football teams Portuguese fishermen on the Islands of Berlenga island.
In early June, Beats, a subsidiary of the brand Apple has also released a promotional video dedicated to the 2018 world Cup. It tells the story of the Russian boy Andrew, «the hope of Russian football.»