21 September in Moscow on the basis of LOFT#3 was held the fourth meeting of the media, bloggers and brands «Zen Friday».
«Zen» is a news aggregator and blog platform with elements of artificial intelligence. The system learns the user’s behavior and based on this offers a really useful news. The service is available in «Yandex.Browser» and in a separate app on Android and iOS.
To watch the broadcast of the event can be online or read in our Live channel. For those who once had to follow neither that, nor another — talk about the most important.
Nirvana and affiliate program
«Zen Sunday» in March, the company introduced a number of innovations to the platform, without which no cost at this time.
Predictions about the team, «Yandex.Zen» will be the largest platform with a native ad in 2019. In August, history amounted to a million of decitabine! And the average reader of a publication is 2.4 minutes.
Victor Lambert, the head «Yandex.Zen», told about the principles of platform development — IQEA.
- I — interesting (interesting)
- Q — the quality of content (high quality)
- E —expected (expected)
- A —authorizenetrequest (author centric)
Mission — to help to spend time interesting.
Victor on stage was replaced by Daniel Trabun, media Director «Yandex.Zen» and presented three new platforms.
- Nirvana — program priority ranking high-quality media. Channels and websites, creating quality content will get more views and VIP support. While the feature is under testing.
- Smart tape will help in the development of small channels, selecting an audience that this content will go best.
- Additional income opportunity. Advertising agencies can now search for authors in «Zen» and order from them native ads.
History is a rehearsal for the future
But the beginning of «Friday» with another, Mikhail Zygar, co-founder of the Studio «future History», the author, Director and producer 1968.digital spoke about his growing popularity, the project.
Michael began with the assertion that humanists — far non-creative personality. Whether it techies who have gone far ahead in terms of development.
Studio, Michael has created a social network of 1917, which published the recording on behalf of the people of that time. Every post or quote — this piece of history. The idea so impressed the audience that after the completion of the project, in a social network «Vkontakte» opened accounts of famous personalities of the past: Rasputin, Maria Tsvetaeva and others.
Read more — video reports from the past. For example, Usachev with a direct connection with the revolution in St. Petersburg in 1917.
All this has caused outcry and a surge of interest in the history of Russia. Users began to read more and wrote his characters of the past, trying to warn them of errors.
After the completion of the history of 1917, the command of Mikhail launched the project «1968». This is the series for mobile phones, decorated in the form of vertical stories on instagram, on behalf of the people who lived at the time.
Why 1968? It was then that people began to understand that they depends on something that they are not just a grain of sand and capable of changing the world. And flow through the smartphone chosen because over the last 10 years has changed the focus: if you had all paid attention to the person, now the man in the first place puts itself.
As an example, the situation with Barack Obama. At the first inauguration, during the approach to the scene, he shook all the outstretched hands. At the second inauguration of hands was not all stood back and filmed what is happening on the smartphone.
The project «1968» is published in Russian, English and French. In America it is broadcast on the largest online BuzzFeed. Nobody know that it developed in Russia. English each series gaining a million hits on Russian language about 500 thousand, in French, about 100 thousand.
Summed it up Michael with the following words:
History is a rehearsal for the future. If you want to speak the language of the future, one must know the history.
The future of Internet TV
The author of the program «Evening Urgant» and Creator of «Reutov TV» Vladimir Marconi believes that television is the impetus for the development of the Internet. This opinion is based on dearly-beloved public transmission, which in September reached 1000 issues.
«Evening Urgant» — the most quoted TV-transmission in Russia.
We do TV, we do the content that goes to the Internet.
Most of the projects have generated millions of views on YouTube, for example, «Onion onion», «Party-decl grown-up house», «mushroom Tips» and other ideas. On talks with the Moscow government on the implementation of the movie «Moscow land» took several weeks.
And don’t forget the clips, developed by the team WOO. For example, «mood Color blue» (more than 46 million hits) and Philip Kirkorov Ibiza (more than 14 million views) with Kirkorov and Baskov.
Instagram-a series about life
Cheerful the Creator of the series «Luba and Arkasha» Julian following elements CEO studios Divico Evgeny Gutsal told about the history of your project and implement it native advertising.
During the existence of the series produced more than 245 series, in the amount received over 84 million views. Of them in the 32 videos there is advertising, the coverage of which amounted to 9.5 million
Studio Divico was the sponsor and «shoulder» of the project.
The fifth anniversary of the «Zen Sunday» is scheduled for the end of December. Before that, in November, «Yandex» will hold a big event with the release of major updates to the search engines.
Full recording of the broadcast of the fourth «Zen Friday»: